Broadcast & Media Executive with focus on China/Asia
Name: Thierry Raymaekers
Email: Candidate-057922@KeysToChinaJobs.com
Summary: OBJECTIVE My ideal next move would be to join a company which is able to capitalize on the trans-formational direction of broadcast, media & telecommunication, and has services, products, or solutions that can take full advantage of the changes in these sectors. PROFILE
- Succeeded throughout my career in building up, leading and motivating teams, in taking a company from China and India start-ups to dominant player in the industry, and consistently over achieving set targets
- Full P&L management of operations in China, Korea, Japan, India, and Morocco.
- Solid exposure to the video, audio & data streaming, consumer electronics, telecom, broadcasting, broadband, mobile and rich media entertainment
- Proven success in driving new technology and service initiatives, into new markets, including breakthrough business models.
- Credible and long time working relationship at senior level with key Chinese and Asian broadcasters, Telco’s, government offices , enterprises, OEM/ODM channel partners and leading domestic and international content providers
- Have a polished professional image and a positive, enthusiastic, “can-do” attitude
- Strong interpersonal and negotiating skills, comfortable with ambiguity
- Experienced in dealing with complex interactions with large organizations, and leverage the resources of multiple teams in a matrix fashion. Capable of operating across multiple cultures, time zones, and (virtual) offices
- Fluent in Dutch, French, English, and conversational German and Mandarin Chinese
- Manage assignments closely with an executive team of experts renowned for repeated success in providing outsourced sales, business development, and marketing services to companies who are in need of assistance when entering new Asian markets, increasing revenue growth without impacting operational costs, accelerating semi-established sales representation, or supporting business diversification
- Various assignments have been up till date successful undertaken ;
- OTT sales lead generation campaign among 100 + Asian broadcasters and pay TV operators
- Market entry and channel selection and management in India & China of an interactive social games platform in synchronization with major TV game shows
- Developed non-broadcasting business opportunities across Asia to achieve for the Irdeto Group future multi-million revenue streams.
- Won major customers for Irdeto’s ActiveCloak product suite, which secures digital assets lifecycle from creation through distribution to consumption in businesses such as video, gaming ( Sony, Namco Bandai ), applications ( JIL, Softbank, China Mobile ), premium video content ( Netflix ), software applications ( MTK, Samsung ), GPS mapping, e-publishing and the like.
- Coached the regional sales force in expanding existing broadcasting business promoting ‘Irdeto ActiveCloak for Media’ securing Netflix streaming to iPad’s ( Apple Inc. ), and connected TV’s ( Toshiba, Sony, Samsung ).
- Brokered and managed regional channel partnerships with Microsoft, and Adobe on mutual promoting content management solutions to over-the-top (Astro, Foxtel ) and home networking operators ( Telstra ).
- Successful entered and developed the Japanese market for data software security solutions.
- Chaired and coordinated for the Irdeto Group the Next Generation Broadcasting initiatives in China and Singapore.
- Group level P&L responsibility to develop and implement a sound commercial strategy for ‘Irdeto SmartStart‘ incorporating one or more products from the Irdeto Group into compelling broadcasting solutions .
- Coordinated worldwide with the regional sales teams to ensure that revenue was maximized within Irdeto’s strategic accounts. Won over 10 Mln. USD in selling ‘Irdeto SmartStart‘ solutions to new opportunities in India (Videocon), South-Africa (Multichoice), and Uruguay (TCC).
- Established strong channel partners across Asia, contributing to the APAC channel strategy and program management.
- Built up a cross functional unit to evangelize Competitive Intelligence across the Irdeto Group
- Implemented the APAC mobile strategy for mobile broadcast and rich media entertainment, acting not only as a source for market and product requirements, but also as a strategist, a negotiator, and a sales team leader of the Mobile Task Force while participating in DMB-T/DAB trials ( China ), and DVB-H trials ( Taiwan, Indonesia, and Australia ).
- Took on an interim basis the responsibility as Regional Sales Director for South-Asia ( India, Sri Lanka, Bangladesh, and Pakistan ), and day-to-day management of the New Delhi office.
- Strategized and executed CAS business targeting India’s digital migration initiatives, which resulted within the first 6 month of arrival in winning 10 cable deals, and a major DTH deal (Videocon d2h). I over achieved my sales revenue target with 150 %.
- Engaged with regional strategic accounts ( China NetCom, Telecom Malaysia ), and partners ( Huawei, ZTE, HP, Thomson, Radioscape, Samsung ) to develop a pipeline of IPTV and Mobile TV opportunities in China and across Asia.
- Lobbied in cooperation with global SIM card manufacturers SARFT towards accepting hybrid DRM/CA SIM card based solutions securing mobile TV business opportunities.
- Worked closely with the Cable Operators Federation of India and the Indian Guild of Film Producers in educating Bollywood studio’s in securing their digital assets.
- Executed marketing communications across the region and succeeded in making Irdeto a brand name in Asia’s broadcasting industry.
- Strategized and managed the local Sales & Marketing Team in becoming China’s market leader in content protection for the broadcast industry, and exceeding earlier set strategic targets in each of the five consecutive years of management
- Guided the company successfully in expanding the scope of business from broadcasting into broadband and mobile TV, and in making the transition from an operator driven business into a content driven business
- Signed up 50 + leading cable & satellite operators, broadcasters, and enterprises across the Greater China area
- Succeeded in collecting 98 % of outstanding revenue from customers
- Well connected through CASBAA with China’s emerging content owners, and broadcasters, as well as with senior executives from the leading international media conglomerates.
- Set up the China Representative Office in 1999 and, WOFE in 2002
- Managed the day-to-day operations, overseeing in the end 30 + staff .
- Built up Irdeto ’s brand name in China’s broadcasting industry
- Networked in building excellent relationship with key SARFT, and CCTV officials, leading STB vendors, and senior managers of CATV’s and broadcasting platforms
- Developed business opportunities for fixed-line and wireless Access Network systems offering triple play services to China’s major Telco’s, CLEC’s, CATV network operators, and other broadband players.
- Scoped with potential customers their service requirements in order for them to deliver tailor-made broadband services to their subscribers
- In-depth IP technology knowledge, and working experience with China’s key Telco’s and broadband network players, their business models, as well as their billing strategy
- Set-up and managed a channel network from our Malaysian, and Chinese plants covering the regional supply needs for our global customers.
- Reorganized and managed the Moroccan and Czech production units through cost control and quality management in becoming the leading supplier of cord sets within the Philips Consumer Electronics Group
- In-depth working experience in the consumer electronic, optical fiber, signal transmission, and cable industry
- Proficient in Dutch, French, German, English and conversational Mandarin Chinese
- Laureat of the Prince Albert Fund (1991)
- Chairman of CASBAA China Committee – Beijing Working Group (2005 – 2007)
- Executive Member-elect of the CASBAA Council of Governors (2004 – 2008)
- Honorable Member of Cable Operators Federation of India
- Member of the Indian Guild of Film Producers
Keys To China is powered by Wordpress. Design by Free WordPress Themes.