Keys To China

Dec’10 to Present: Sales Director, Marketing & Sales Division I, Generalplus Technology Inc. – Responsible for China market and customers, lead sales team to achieve annual goal $80M in 2011

• Lead 7 account managers/salespersons to execute products selling, channels/distributors management, market & customer development and sales process management.
• Weekly review projects design-in progress; Monthly review sales revenue achieved 90% of Business Plan and control Inventory Level <= 1 month, A/R (Accounts Receivable) turnover <= 30 days.
• Collaborate with Product Managers to promote Consumer Electronics products such as Speech, 8 bit LCD controller, Telecom;  Multimedia products such as MP3, PMP, MID.

Oct’08 – Oct’10: Product Marketing Director, Alltek Technology Corp. – Managed a BU of 10 Product Marketing managers to handle 10+ semiconductor products lines, increased year to year sales revenue by 33% from US$18M in 2009, US$24M in 2010

• Managed promotion plan, reviewed their execution results on major products lines generating US$30M revenue.
• Drove project design-in progress YOY +35% value, improved team efficiency & effectiveness YOY +30% revenue.
• Promoted 1 Product Manager from Assistant manager; 2 Supervisors from Marketing Specialists.

Aug’06 – Sep’08: Sales Director, Asia Pacific Region, Qpixel Technology Inc. – Responsible for Asia new customers engagement, projects kick off, new applications and opportunities development, achieved $3M revenue in 2007

• Major product: H.264 SD, HD Codec IC; Applications: IP Camera, Digital Camcorder, Set Top Box transcoding.
• Successfully Engaged with key customers: Korea: Samsung (Video Display Division), LG Innotek, Ubicod, Hitron; Taiwan: Tatung, AVTech, Askey, Asus; China: UT Starcom, ZTE.
• Lead 2 Sales, 1 Marketing and 3 FAE to prioritized 20+ engineering resources to meet projects support needs.

Jun’03 – Aug’06: Set Top Box Market Manager, Asia Pacific Region, STmicroelectronics  Responsible for STB product line P&L, increased year to year sales revenue by 30% from US$24M in ’04, US$36M in ’05, US$41M in ‘06

• Lead STB Taiwan team (4 FAE) to promote and develop market: IP STB, DVB-C with DOCSIS Cable Modem, DVB-S STB & Pay TV, DVB-T, MHEG5 & MHP, DTV module, DVB-T USB Dongle.
• Successfully Design In/WIN in Direct Accounts and Distributors Accounts
• Supported OEM/ODM defined Set Top Box specification and closed deal with major end customers

Sep’01 – Jun’03: Sales Account Manager, Texas Instruments Taiwan Responsible for DVD & Printer accounts including ALi, Cheertek, Sony, Ultima, HP, Kinpo, Calcomp, Silitek.

• Increased year to year revenue of DVD product line by 100% from US$9M in ’01, US$18M in ‘02
• Grew worldwide market position by 200% by shipping 17Mu of DVD AFE

Aug’98 – Sep’01: Product Marketing Manager, Texas Instruments Asia Responsible for Audio & Video products to customers in Taiwan, China and Korea.  Achievements:

• Shipped over 10Mu of Tuner IC to LG and Samsung in 2001
• Received  1^st order of DV AFE from Samsung Camcorder BU in 2000, generated $1.3M revenue

Mar’96 – Aug’98: Assistant Sales Manager, Samsung Electronics Taiwan Responsible Power MOSFET, products sale, price management and distributors – Yosun & Supreme.

• Achieved $6M sale in 1997; Obtained Corporate 1^st order of IGBT (annual value $200K) in 1998.

Apr’95 – Mar’96: Marketing Specialist, Toshiba Electronics Taiwan Responsible for Audio & Video IC Purchase, Sales, Inventory management to align with market trend of supply vs. demand, achieved accuracy within (+/-10%).

May’91 – Mar’95: Sales Representative, Great Domain Enterprise Co. Responsible for semiconductor process equipment selling and promotion, focus accounts: TSMC, UMC, Winbond, MXIC.  Major Achievements:

• Helped Qualitau become No. 1 market share in Taiwan during 1993~1995, gained more than 40% market share.
• Sold Qualitau’s 1^st set of Electrical Migration reliability test in Taiwan to MXIC in 1993, order value $400K.

Technical Article Published

Major Blocks in Set Top Box: EE Times Taiwan, Mar-01-2004;     

Return Paths in Set Top Box Design:  EE Times Taiwan & China, Nov-15-2004

Education

BS, Electrical Engineering, National Central University (1985 – 1989)

EMBA courses completed, National Taiwan University (2002 – 2004)