Keys To China

Summary: I have over 25 years of experience in the graphic arts field, with much of that time focused on package design and development, as well as other marketing vehicles to  support brand building. I have worked as both practitioner and manager in the creative services dept. in a major consumer products company. In that role I have managed a multi-disciplinary team charged with package design, collateral as well as other marketing communications, and also collaborated with numerous other disciplines in the overall product development effort. These efforts have been applied to new product packaging introductions, as well as refreshes, line look extensions, licensing and localization.