Keys To China

A Beijing-based well-funded consumer electronics company is looking for a proactive product marketing professional with a total 10+ years work experience including 3+ years of PM experience working under a well-structured and disciplined product launch process at a product/technology-driven multinational company, preferably in the consumer electronics industry, to lead a product marketing team responsible for the entire “womb to tomb” PLC process.

Responsibilities include:

• Analyze and define market demand
• Conceptualize and define product features and customer benefits
• Deliver product roadmap and MRD, which defines the entire “marketing mix”
• Coordinate internal and external resources to define, develop and launch new products
• Overall project management in executing MRDs
• Provide training to sales and distribution channel members
• Monitor sales and gross margin; initiate price changes and promotion programs
• Initiate proposals and coordinate activities to modify, upgrade, or EOL products

Qualifications include:

• Full PLC management experience and has delivered multiple MRDs
• Good understanding of major corporate functions (Engineering, Marcom, Sales, Operations, Finance….) and experienced in working with them
• Strong leadership skills in a matrix team environment
• Details oriented with strong project management skills
• Keen sense of market and technology trend
• Proactive and results-driven
• Good communication and interpersonal skills
• EE degree with 3+ years in marketing, or MBA degree with 5+ years experience, at technology-driven companies.
• Fluent in Chinese and English.

The job is based in Beijing with a competitive local compensation package.

Contact: Vivian@KeystoChinaJobs.com